OEM / ODM · Private label

Your Brand,
Our Production Park

HEFS has been making fruit syrups, purées, powders and toppings for other people's labels since 1998. Send a brief or a competitor sample; our lab returns 2–3 formula directions in 7–15 days.

Start an OEM enquiry Request samples

The four steps

    Step 1 · Brief

    Private Label,
    Start to Finish

    A private-label programme with Naturmix means one supplier holds the formula, the packaging, the certificates and the export paperwork. You hold the brand.

    Day one is a 30-minute call and a one-page brief: what the drink has to taste like, which market it ships to, what it has to cost per kilogram, and how much of it you expect to move in a year. That is enough for us to come back with a feasibility answer, an indicative price at three volume steps and a development schedule — normally the same week.

    Send your brief Request a quotation

    What a one-page brief needs

      No brief yet? Ship us a bottle of the product you want to beat. Flavour matching from a competitor sample is a standard service and does not extend the 7–15 day lab window.

      Step 2 · Formula & sample

      What Our Lab Can Change

      Six development levers, all handled in-house by the HEFS food inspection laboratory and the New Tea Innovation College — no third-party flavour house in the loop, so revisions come back in days rather than weeks.

      HPP or UHT — pick the one your market needs

      HPP versus UHT processing comparison
       HPP (cold)UHT (hot)

      Swipe the table sideways to compare →

      Sampling rounds

      Every development runs to the same rhythm. Most programmes sign off in round two.

        Formula directions per round2–3
        Lab turnaround7–15 days
        Sample freightAir, 5–7 days, at cost
        Development feeWaived on order

        Step 3 · Packaging

        What We Can Produce

        Standard formats run on our own lines, with a baseline minimum per SKU — roof-box cartons sit higher because the carton print run itself has a minimum, and brew bags sit lower because the sachet line changes over in under an hour.

        Private label pack formats, minimum order quantity, lead time and artwork support
        FormatCase packFill & process MOQ per SKUFirst run lead timeArtwork support

        Swipe the table sideways to see MOQ, lead time and artwork →

        Dielines are free and downloadable. The Private Label Dieline Pack on the Resources page covers the 2.5 kg bottle, 1 kg pouch, 5 L jug and 3.2 kg pail; cup wrap, bag and sealing-film templates are cut to your artwork and sent with the enquiry reply. Send print-ready artwork back as PDF/X-4 with 3 mm bleed and we proof it within 5–7 days.

        Step 4 · Production & delivery

        The Real Schedule

        Durations below are what we actually quote, not best-case marketing numbers. Artwork proofing runs in parallel with the pilot run, which is where most programmes claw back a week.

          Why Naturmix

          A Factory, Not a Trading Desk

          Founded in 1998 in Wenquan Town, Conghua District, Guangzhou. Everything below happens inside one 50,000 m² fruit deep-processing park — the lab that writes your formula is 200 metres from the line that fills it.

          Inside the factory Download certificates
          HEFS fruit deep processing centre in Conghua, Guangzhou UHT sterilisation tank farm The development kitchen where your formula is written HPP ultra-high-pressure tunnel — cold sterilisation at 600 MPa Roof-box carton line, commissioned in 2020 Recipe-controlled dosing — ±0.2% on every ingredient

          OEM enquiry

          Tell Us What to Build

          Eight questions. A beverage solutions manager and a formulator read it together and reply within one business day with feasibility, an indicative cost band and a development schedule.

          The product

          Drives the label rules, the certificate pack and whether HALAL applies.

          A number, even a rough one, saves a whole sampling round.

          Packaging format *

          Pick at least one pack format — or tick “Advise me”.

          Tick everything you might want quoted; multi-format programmes are common and share one formula.

          Do you have an existing sample?

          A physical reference is the fastest route to a match. Ship it to Shihai Industrial Avenue, Wenquan Town, Conghua District, Guangzhou — we will send the address and a courier account on reply.

          Who is asking

          1,200 characters max.

          Not Ready to Brief a Formula Yet?

          Start with the Naturmix range. Buy the stock product, prove the drink sells, then move the winner onto your own label — the formula transfers unchanged.

          Browse the range Chat with us